Introduction
Animations are a powerful medium for marketing. This case study follows the creation of a 2-minute explainer video for a fintech startup promoting its new app.
The Problem
- The target audience found the app’s features complex and hard to understand.
- Previous campaigns using static ads had low engagement rates.
The Process
- Defining Objectives
- Focused on simplifying the app’s value proposition.
- Set KPIs: video views, app downloads, and social shares.
- Storyboarding
- Created a storyboard outlining the flow: problem statement, solution (the app), and a call-to-action.
- Used minimal text and engaging visuals.
- Animation and Voiceover
- Used 2D animation with flat design elements for a modern aesthetic.
- Hired a professional voiceover artist for clear narration.
- Launch and Promotion
- Published the video on the company’s website, YouTube, and social media channels.
- Used paid ads to reach the target demographic.